Publication: Malaysian Digest
When entrepreneur and fashion enthusiast, Ezza Yusof, started her franchise shoe label 2morrow Shoes in 2012, little did she know that 3 years down the road she would be reaching greater heights and producing what will soon be one of Kuala Lumpur’s major fashion events.
The first of its kind, the 2morrow Fashion Blast Fiesta this year is expected to paint the town fashionably red, kicking off on 9 and 10 May at the breathtaking rooftop of Avenue K.
“When I started, the shoe label was a Thailand owned brand, but now we will be rebranding it with our new line of shoes which are locally designed, and will be launched in conjunction with the fashion event,” she tells Malaysian Digest.
Now a successful entrepreneur, Ezza understands how starting in the lows with a first few online sales and then shifting into a bigger consumer market can be challenging.
But after a few struggles, her brand is now available in outlets like Tangs and Robinsons Malaysia − that’s what inspired her to provide a platform in support of local designers and entrepreneurs alike.
“I would like to encourage local designers, and online entrepreneurs to move out of their comfort zones and onto a bigger platform to be seen and heard. We’ve previously participated in Urbanscapes and the 4th Malaysia International Shoe Festival, but this will be even grander.
“We are expecting 70 vendors, a variety of musicians, with multiple activities going on at the venue. Besides that, part of the sales collection from the booths will be going to the National Cancer Council (MAKNA),” Ezza explains.
However, the highlight of the event would be its runway which is deemed to enter The Malaysia Book of Records as the longest runway ever built in Malaysia. With a length of 405 meters, the exclusive runway will be graced by 30 model finalists selected via a competition called ‘The Face of 2morrow’ that the company is concurrently running.
“The runway stage is definitely the highlight of this event as it has never been done before, beating the previous record. It would take at least 2 to 3 days to build this runway, and I’m excited! Meanwhile in search of ‘The Face of 2morrow’, 10 male, 10 female and 10 hijabista models will be shortlisted to walk the runway during the finale. Prior to the event, the winners will be selected by celebrity judges which we have yet to disclose at this point of time.
“Those interested can still sign up on our website with requirements as stated. It’s pretty simple, just submit your best photo and you might just stand a chance of winning a modelling contract with ML Model agency.
“I’m happy that we’ve been getting a lot of support from the Muslimah community too. Our event will also be highlighting the latest on the Muslimah fashion front. All young fashionistas online will be competing against each other in selection of the most stylish Muslimah,” she shares.
Don’t know about you but we’re already excited to know who will be ‘The Face of 2morrow’, and how the majestic setup for the longest runway in Malaysia will turn out to be. If you’re just as eager as we are, the fashion affair happening this May 9 and 10 will be open to public. So, don’t miss out and do look dressed to kill!