How has the pandemic affected your fundraising work? And how do you adapt to the new norms?
The Movement Control Order (MCO) has forcefully stopped all our ground activities, disrupting our main source, which has always been face-to-face fundraising. It had a significant impact on MAKNA’s funds, which is required to help underprivileged cancer patients. Since then, we’ve been trying to work out alternate plans such as online fundraising and e-campaigns with corporate companies. The announcement of Recovery Movement Control Order (RMCO), has helped us resume our ground activities with SOPs in place. Our biggest challenge in the new norm is to attract the attention to MAKNA’s cause, therefore our event strategies have changed to focus more on talk events rather than booth events, promote more online-based fundraising and increase the use of QR codes.
Generally, who are the people who sign up as MAKNA donors?
It is easier to attract donors who have experience having families and friends with cancer or are cancer survivors. Most of our donors are also cancer patients or survivors themselves.
Personal experience that has impacted you during this period.
My most impactful experience was when I met a cancer patient who was doing radiotherapy treatment at Hospital Universiti Sains Malaysia (HUSM). She had stayed at MAKNA’s Halfway House in Kubang Kerian. She came to the booth and insisted to sign up for the monthly donation because she is so happy and satisfied with the treatment and facilities provided at MAKNA’s Halfway House. She decided to donate, even though she does not have a fixed income. But she was determined to make sure that the balance is available for monthly deduction. She was very thankful to MAKNA and will suggest to her friends and family if they need the service. As a Fundraiser, I’m proud of MAKNA.
Noor Rosina Binti Noraini, Fund Development Officer (Leader)